SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is a set of activities that is supposed to improve the rankings of a website in search engine results page (SERP) on given phrases. A phrase can consist of a single word like for example „loans” or „car” or more „cheap used cars London” is also a phrase. By using SEO we aim at increasing the earnings of our clients by increasing their visibility on the internet, thus increasing the direct traffic of their website. Being among the top ten results on a given phrase substantially improves the number of visits. Each visit is made by a potential customer who was looking for a given product or service and believes that he will find it on your website. The more visits a customer has, the more potential deals he has.

Search engines use special applications called crawlers or spider, those robots constantly traverse the internet and index all content. The indexed content is stored on servers and later is used as the base for all searches (search engines do not perform a live search, they search through the websites that are stored on their serves). When a user performs a search the search engine scans the whole archive in search of a website that, firstly has the most appropriate content for the given query and secondly is the most popular.

Now we can distinguish two main areas of SEO the first is optimization of:

• the structure of the website
• creation appropriate meta tags, that correspond to the content of a given page
• optimizing the content – so that it contains the most important phrases and synonyms
• eliminating wrong redirection, the use of wrong redirection may lead to worst rankings
• code clean-up, so that the website is made accordingly to the current standards

The second area is building and acquiring links to the websites, this can be achieved by any of the following ways:

• adding the website to various catalogues
• creating and publishing special articles on presell pages
• text-link advertising networks
• links from other websites
• SEO companies

Of course, some methods are better than other, we would strongly recommend you not to use any of the text-link advertising systems because they are considered as spam. Often search engines can ban or exclude websites using them from search results.

The best way is the hire a professional SEO company, that guarantees the use of good SEO practices. It is also important for a SEO company to provide its clients with daily updated rankings. Another feature that differentiates a professional company from a wannabe one is the fact that in a good company a customer has to have a special person who is responsible for observing any changes in the rankings of a website.